Innovation services

Together with our clients, we create and implement successful innovations.
Our proprietary innovation methodology Accelerated Design Thinking (ADT) is a scientific approach, which can be applied to any type of innovation challenge.
Whether as a learning assignment to build up your team’s long-term innovation skills, or as results-oriented project support, ADT delivers immediately applicable results that add value and are both relevant and original.

Accelerated Design Thinking is currently powering more than 200 innovation projects around the globe in the following areas:

Systematic to the next level

Methodology

Where classic design thinking observes customers in order to identify needs or pain points, Accelerated Design Thinking takes advantage of existing expert knowledge in your company to systematically generate new ideas.

We apply proven scientific thinking tools, enabling experts to break fixation in their thinking habits and generate ideas which cannot be found through traditional customer insight processes because they are based on hidden benefits or latent needs.

ADT enables your own experts to create real innovations that are more than an incremental improvement but still within the limits of what´s feasible.

Benefits

Accelerated Design Thinking combines the world’s most effective innovation and problem-solving methodologies based on scientific findings to create a dynamic concept capable of being flexibly aligned with almost every business goal.

Expert-based “Insight” process

Applying scientifically proven thinking tools to existing expert knowledge accelerates and increases the effectiveness of classic design thinking processes.

Identification of latent needs

The awareness of fixations in thinking habits enables experts to gain new insights and identify latent market needs that standard market surveys or other observation activities would fail to reveal.

Avoid “not invented here”

Actively involving all stakeholders relevant to the solution development and sharing the experience of thinking together in a new way creates cross-functional buy-in for the innovation process and avoids the “not invented here” syndrome.

Provides on-point ideas (sweet spot)

Focusses on ideas which are not just an incremental improvement but a real evolutionary step forward while still within the limits of what is feasible.

Focused on viable results

Systematic ideation generates ideas and solutions which can be turned into viable business models and implementation concepts.

Expert-based
“Insight” process

Expert-based “Insight” process

In order to accelerate and increase the effectiveness of classical design thinking processes, ADT uses existing expert knowledge by applying scientifically proven thinking tools in tailor-made application processes.

Identification of
hidden needs
(Latent Needs)

Identification of
hidden needs
(Latent Needs)

By becoming aware of the fixation in their own thinking and applying ADT processes companies are able to gain completely new insights and identify needs that are not expressed or identified during a normal market survey or through observation.

Avoids
“not invented here”

Avoids
“not invented here”

At the same time, ADT actively integrates all employees relevant to the solution development. Through the shared experience of thinking in a new way and thanks to a process that deliberately counteracts the doubts, fears and the politics of the participants, the “not invented here” syndrome is avoided.

Provides
on-point ideas
(sweet spot)

Provides
on-point ideas
(sweet spot)

Instead of developing the largest possible number of “ideas”, which often only ends up being a list of incremental improvements, ADT opens up perspectives that are sufficiently different from existing ones but still within the scope of feasibility.

Focussed on
viable results

Focussed on
viable results

Especially in the age of digital transformation, real innovations are complex ecosystems of product, functional, brand, service, business model, communication and technology innovations for seamless multisensory experiences. To this end, we first develop a variety of ideas that are relevant to their task, which we bring together during the convergence phase into holistic, implementable concepts.

FRIENDS OF ADT

Do you already work with an existing innovation method?

Accelerated Design Thinking can be flexibly combined with other innovation methods such as traditional Design Thinking, Scenario Planning, Scamper, TRIZ and many others.

Unleash your power to innovate with one of the best-connected innovation methodologies in the world.

TRUST IN GOOD RESULTS

REFERENCES

Given our intimate working relationships with clients, absolute discretion is key to our success in business. Should you require references, we politely request that you first confirm the nature of the project and information you require.

Bahlsen

Systematic development of new product, production and brand concepts.

Bahlsen

BASF

Systematic support in the development of new chemical processes and products

BASF

BMW

Development of new approaches for vehicle pre-development Generation of ideas for the production as well as the development of new vehicle or interior concepts Development of holistic, innovative communication concepts

BMW

BSH

Systematic development of new product and service concepts in various product categories and value classes.

BSH

DHL

Systematic support for the development of new services for alternative target groups.

DHL

DMK

Product and process innovation for the development of a common perspective.

DMK

Electrolux

Systematic support for the development of IOT and smart home concepts.

Electrolux

Mini

Systematic translation of relevant megatrends into innovative vehicle and vehicle-feature concepts.

Mini

P&G

Systematic development of innovative product and production solutions for different business areas and brands

P&G

Petronas

Systematic development of innovative market strategies.

Petronas

Shell

Systematic support for the development of new products and processes. Solving complex technical problems and strategic questions.

Shell

Shell Gamechanger

Methodological support and building of counter intutive problem solving capability (CIPS) workshop formats

Shell Gamechanger

Siemens

Systematic support of product, service and technical solutions for different corporate and product areas.

Siemens

Stabilo

Systematic support for the development of new product and digitalization concepts

Stabilo

Tatra Banka

Systematic development of POS and service concepts for the bank branch of the future

Tatra Banka

Telekom Austria

Methodological competence and result-oriented project support of Telekom Austria Business School

Telekom Austria

Telenor

Systematic development of innovative POS and service concepts.

Telenor

Villeroy & Boch

Continuous employee development and result-oriented project support.

Villeroy & Boch

LIVING INNOVATION

TEAM

We are an experienced team of entrepreneurs, methodology specialists, workshop moderators and innovation experts with extensive experience in supporting medium-sized companies and international corporations.

Originating from a wide range of business areas, our passion for innovation and fascination for the underlying patterns and techniques required have encouraged us to develop our own methodology.

We want to work with you– and take your business to the next level with ADT. We look forward to hearing from you!

BENEDIKT PRÖLL
Partner

Benedikt is an experienced international innovation expert and workshop moderator. For more than 10 years he has supported large and medium-sized corporations in innovation management, digital transformation and problem solving in over 200 innovation projects around the globe.

BENEDIKT PRÖLL
Partner

MANFRED BODMEIER
Partner

Manfred is a senior business developer and company builder. He also has more than 15 years of experience in the development and implementation of new formats in digital media.

MANFRED BODMEIER
Partner

FREDERIC WESTERBERG
Partner

Frederic is a media entrepreneur and innovation expert with a track record of successfully building and developing new ventures since 2001. He is an expert in digital business models and digital transformation processes. In a decade of developing start-up companies he has acquired solid experience in agile and target-oriented working methods.

FREDERIC WESTERBERG
Partner

SUSANNE WINTER
Senior Consultant

Susanne is a certified sports, culture and event manager. She is a lecturer at Mittweida University and WIFI at the Economic Chamber of Tyrol. For more than 10 years she has been advising medium-sized companies as well as DAX corporations on communication, event management and the implementation of interdisciplinary projects.

SUSANNE WINTER
Senior Consultant

PHILIPP GASTEIGER
Senior Consultant

Philipp is a qualified civil engineer and an expert in systematic innovation. As a methodology specialist he has been developing new solutions, products and transformation processes for large corporations and medium-sized companies for over 10 years.

PHILIPP GASTEIGER
Senior Consultant

GORGIN FARROCHSAD
Senior Consultant

Gorgin is an expert in the development of strategic product, marketing and sales concepts. As a practical business developer his focus is on innovation and the transformation of existing processes into digital business models.

GORGIN FARROCHSAD
Senior Consultant

FABIAN KRENZLER
Senior Consultant

Fabian is a qualified information architect and digital communication expert. He has more than 15 years of experience in advising companies on digital transformation strategy and IT processes.

FABIAN KRENZLER
Senior Consultant

BRIGITTE GRETZMEIER
Senior Consultant

Brigitte is a communication and social media innovation expert. She has extensive experience in the digital and traditional publishing industry. She holds everything together.

BRIGITTE GRETZMEIER
Senior Consultant

MICHAEL HELD
Creative Director

Michael is a communication designer and UX specialist who connects design and strategy on a management consulting level. He has 10 years of agency experience and extensive knowledge of design and future topics. He is an expert in the area of digital communication and a versatile visionary.

MICHAEL HELD
Creative Director

Benedikt Pröll

Benedikt is an experienced international innovation expert and workshop moderator. For more than 10 years he has supported large and medium-sized corporations in innovation management, digital transformation and problem solving in over 200 innovation projects around the globe.

Manfred Bodmeier

Manfred is a senior business developer and company builder. He also has more than 15 years of experience in the development and implementation of new formats in digital media.

Frederic Westerberg

Frederic is a media entrepreneur and innovation expert with a track record of successfully building and developing new ventures since 2001. He is an expert in digital business models and digital transformation processes. In a decade of building and developing start-up companies he has acquired solid experience in agile and target-oriented working methods.

Susanne Winter

Susanne is a certified sports, culture and event manager. She is a lecturer at Mittweida University and WIFI at the Economic Chamber of Tyrol. For more than 10 years she has been advising medium-sized companies as well as DAX corporations on communication, event management and the implementation of interdisciplinary projects.

Philipp Gasteiger

Philipp is a qualified civil engineer and an expert in systematic innovation. As a methodology specialist he has been developing new solutions, products and transformation processes for large corporations and medium-sized companies for over 10 years.


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Fabian Krenzler

Fabian is a qualified information architect and digital communication expert. He has more than 15 years of experience in advising companies on digital transformation strategy and IT processes.

Brigitte Gretzmeier

Brigitte is a communication and social media innovation expert. She has extensive experience in the digital and traditional publishing industry. She holds everything together.